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Variety of Ad Formats

Aarki supports all ad formats for mobile programmatic, from banners, interstitials, video, native, and playable. By using all types of ad formats and sizes, we deliver incredible scale across hundreds of thousands of publishers.

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Dynamic Creative Optimization (DCO)

With dynamic creative optimization, we utilize multivariate testing tools to show the most relevant ad variation, like optimal CTA, to your target users. DCO tests and optimizes many different variants of an ad creative to maximize performance.

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Personalization

User level personalization capabilities are built directly into the Aarki Studio and DSP, and integrated with AI-powered media optimization ensuring advertising is not only personalized but also optimized for efficiency at scale. Personalization generates 3X higher ROI and a 25% increase in conversion rate compared to non-personalized ads.

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Deep Repository of Creative Learnings

Aarki's design team produces engaging, effective, data-driven ads that help drive campaign performance.

Creative Learnings

Aarki Studio

Aarki Studio is a fully-featured creative platform. Packaged with advanced animation tools, interactions, and built in localization, Aarki Studio significantly reduces ad creation time without sacrificing quality and creativity.

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Insights

Advertiser Challenges in Mobile Advertising

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It is crucial for mobile marketers to stay up to date with the latest developments in the mobile marketing industry.

It is crucial for mobile marketers to stay up to date with the latest developments in the mobile marketing industry.

Sequential Advertising: Improving the Effectiveness of Your Campaigns

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From the moment we open our eyes and grab our phones, we're hit with a relentless onslaught of ads until we finally power down for the night. According to marketing experts, the average person sees between 4,000 and 10,000 ads in a single day.

From the moment we open our eyes and grab our phones, we're hit with a relentless onslaught of ads until we finally power down for the night. According to marketing experts, the ...

Creative Testing for User Acquisition. Part 2: Variant Testing

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by Nilay Patel, Product Manager (Creative) at Aarki

In our previous article, we covered how to brainstorm, design and test ad creative concepts. We learnt that concepts describe large changes that equate to different value propositions of an app. The best way to find a concept that works is taking a hypothesis-based approach, testing different options and honing in on a creative design that resonates with your audience. 

by Nilay Patel, Product Manager (Creative) at Aarki In our previous article, we covered how to brainstorm, design and test ad creative concepts. We learnt that concepts describe ...

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